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RootED Northwest Arkansas

RootED NWA's mission is to support and engage families in a culture of education by providing the vital resources necessary to cultivate strong roots for continuing generations.

Serve NWA

Serve Northwest Arkansas is working with our community to create solutions out of homelessness and poverty through transitional housing and dignity centered community care initiatives.

Women-Led Groups Strengthen the Social Fabric of Northwest Arkansas

From building homes to building robots, whether onstage or in the mountains—these women-led initiatives, groups and organizations are leaving an indelible mark on the culture of Northwest Arkansas.

#BoldWomxnWin Campaign

Through the power of theatre and community, the Artist's Laboratory Theatre is working to bolster the financial and creative strength of womxn.

On Giving Tuesday, the all women-led, site specific theatre company based in Fayetteville, launched the #BoldWomxnWin campaign to focus on lifting up womxn's voices, to raise support for upcoming womxn-centered theatre programs, and to support equity and empowerment of womxn across Northwest Arkansas.

As part of the campaign, they've asked women what it means to be bold — and featured several leaders from throughout the region who also answered what it will take for #BoldWomxn to win in our region. Read one of the features, below.

Raven Cook is an educator, activist, and founder of Foundations: Black History Educational Programming. She has dedicated her life to ensuring that all people learn and grow from the discipline of African American History. Using educational lessons, visual arts, music, and number of other resources, she has sought not only to educate but to empower all people to recognize their power and their potential to create change.

"Bold womxn are unapologetic in their service to all people. They defy convention and challenge the systems that exist to oppress them fearlessly.

In order for bold womxn to win, it takes society acknowledging the bold womxn that have been — and then supporting, be it economically, etc. — the bold womxn who will be and who currently carry the mantle."

The theatre industry is one of many spaces where womxn's various roles and needs demand respect but frequently do not receive it. At Artist's Laboratory Theatre, they're looking to shift the status quo! Whether you support the cost of fuel for their upcoming touring show 'No Somos Máquinas' that centers the lives of womxn poultry workers, or the cost of pens and notebooks for the young womxn in their theatre apprenticeship program at the cusps of their careers, your involvement in this campaign can help co-create a Northwest Arkansas where womxn are not silenced, but centered, empowered, and emboldened.

You can read more #BoldWomxnWin features on their Facebook page HERE.

You can donate to the #BoldWomxWin campaign HERE.

For more on women-led theatre in Northwest Arkansas, check out Putting The Spotlight on The Women-Led Theater Companies of NWA by Arkansas Life.

Women Shred

Bolstered by the efforts of many including Kyla Templeton, founder of Girls Bike Bentonville and Tandie Bailey, co-founder of Northwest Arkansas Dirt Divas—mountain biking has become popular among women throughout Northwest Arkansas.

Coincidence: Tandie Bailey mountain biking Oz Trails in Northwest Arkansas

With so many women in the region adopting MTB as a lifestyle, the announcement of women shred: a women-focused MTB event scheduled to happen during the Bentonville Film Festival (May 8-11, 2019) couldn't have arrived at a better time. Organized by PEDAL To The Medal team manager, Fien Lammertyn, the free event will feature an expo village, demo bikes, trial bike shows by PEDAL To The MEDAL, rides with pros on the Oz Trails, workshops: bike handling skills, nutrition, bike maintenance, movie screenings, and trial bike shows.

Professional riders who have already confirmed that they will be attending the event include, mountain bike guide and founder of Endless Trails MTB, Julia Hobson and the professional trail bike rider from Belgian, Perrine Devahive.

Check out the Facebook announcement, which includes mention of several local group rides for women, HERE.

Follow event announcements HERE.

Related reading: In Northwest Arkansas, An Active Effort to Promote Mountain Biking Among Women and Competition, Camaraderie Fuel Growth of Mountain Bike Racing Among High School Girls by Walton Family Foundation

Women Build

Did you know Habitat for Humanity Washington County has built more than 50 homes in 25 years or that 90% of Habitat homes are awarded to single mothers? The organization is currently fundraising for their next build, which will take place in March 2019.

The home will be built by the organization's Women Build program. Women Build is a home construction project led entirely by women. Between 2008-2017, the program has engaged over 100,000 women volunteers who have helped construct or renovate 3,800+ homes.

To get involved visit HERE or email

Women Code

Startup Junkie and Rogers Public Schools recently hosted their third annual AR Girls Code event! During the event, Rogers middle school and high school girls began the day hearing from working women professionals on STEM opportunities through college and work and followed with instruction on the basics of HTML, CSS and JavaScript.

The girls not only learn technical skills that they can immediately apply but are enveloped in an environment that fosters relationships and builds a supportive community of other females interested in coding. AR Girls Code is the Northwest Arkansa Chapter of 100 Girls of Code.

A few miles south in Springdale, "5 girls trying to have some fun and learn some stuff" wanted to show the world that girls could be in stem activities and succeed. They created Diva Force, an all-girls robotics team, now in their 5th year and competing annually in the FIRST Tech Challenge international robotics competition. In addition to competing against teams from all over the county and world, the team conducts outreach to reduce barriers to STEM for underserved populations throughout the region.

These young women have plenty of leaders in field to look up to. Two conferences held annually, with a focus on women in tech, now attract nearly 1,000 attendees combined. Up first, the University of Arkansas will host the next Women In Technology Conference on April 9-10, 2019. Its theme for 2018 was "Sustaining Growth for Women in the Field", with sessions covering a range of topics from Blockchain to Innovations in Predictive Data Modeling. Almost all of the speakers were female leaders in technology.

And while the exact dates haven't been announced, Bentonville's Women In Tech conference held in conjunction with the Northwest Arkansas Tech Summit in late-October, brings together women in the field to discuss thought leadership, innovation, opportunities and challenges surrounding women in today's technology workforce.

From theatre to mountain biking to coding, these women-led groups and initiatives are actively breaking down barriers across the region.

If you are looking to connect with a local group of female creatives, makers, influencers and entrepreneurs that celebrates diversity here in Northwest Arkansas, consider joining the NWA Girl Gang. You can follow them on Facebook HERE or Instagram HERE.


A Flurry of Kindness Sweeps Across Northwest Arkansas

A regional recap of local groups and organizations making a significant difference in the lives of others.

From feeding those in need to uplifting the spirits and protecting the smiles of children, local volunteers and donors have been showing up for the region's most vulnerable in some BIG ways!

Spectrum Food Drive Challenge

You read that correctly, 900,000 meals! 28 local companies competed in this year's Spectrum Food Drive Challenge raising 282,000 pounds of food in 16 days. The food will be donated to the Northwest Arkansas Food Bank and will help the more than 63,000 people who are food insecure in Benton, Carroll, Madison and Washington counties. (Source: KNWA)

If you are interested in hosting your own food drive or volunteering at the Northwest Arkansas Food Bank visit HERE.

Chase Family Foundation

This year, volunteers packed a trailer full of Christmas bags delivering a total of 18,000 pounds of food (including meals for pets) to local senior centers. From the centers the food will be distributed to local homebound seniors. According to John Baker, 1 in 3 seniors in Benton County won't have a meal tonight, and that is why the organization does everything it can to eliminate that number. (Source: KNWA)

CASA Christmas Wish Program

Each year, Court Appointed Special Advocates of Northwest Arkansas works with local sponsors to fulfill the Christmas wishes of the foster children they serve. This year, 450 individuals and groups stepped in for Santa providing Christmas gifts for the nearly 600 children currently being served by CASA. (Source: KNWA)

In 2018, CASA of Northwest Arkansas served 847 children. In 2019, they hope to improve the lives of over 949 children in the four counties that they serve – Benton, Carroll, Madison and Washington County. If you would like to get involved visit HERE.

Ronald McDonald House Charities and Tyson Foods

Approximately 7,000 Northwest Arkansas elementary students received dental care kits thanks to the Ronald McDonald Care Mobile and Tyson Foods. The 13 recipient schools, primarily in Washington County, were selected based on their past year's partnership with the Care Mobile. The RMCM is a full-service mobile dental clinic that provides comprehensive oral healthcare in school-based settings. These services are provided at no cost to the patient or their family, and for 2018 are expected to come to a value of nearly $500,000. Tyson Foods employees from all across the country volunteered to assemble the dental care kits at their annual National Sales Meeting. The kits include a toothbrush, toothpaste and floss packaged in a travel case.

Each school received at least 500 kits, which will be distributed by school nurses and counselors to students with the most need.

Do you have a story that you would like to see featured on Impact Northwest Arkansas? Feel free to reach out and share it with us by emailing


A Fist Fight Challenge Between Cities Goes Viral for the Benefit of Local Charities

A spoof Facebook page named The City of Bentonville challenged neighboring town Rogers, Arkansas to a fist fight at the local water tower—what happened next represents everything that is right in this world.

Facebook feeds of local residents were filled this past week with the back and forth bantering between a handful of spoof pages that emerged under the names of local towns and cities located throughout Northwest Arkansas.

The first satirical shots were fired by The City of Bentonville.

923 comments and 1,070 shares later, parody accounts from cities and towns all over the region had arrived on the scene with memes and gif's being generated by the minute leaving many residents across Northwest Arkansas laughing hysterically, a few angry, or others in a state of confusion.

And then it happened...

Bentonville challenges Rogers to a fight at the water tower!

The internet did nothing short of lose its mind following the Facebook event announcement. The community took to the event discussion feed and a week of hilarity ensued from harmless wisecracks to the downright offensive, what was clear that there was no turning back, the stage had been set for an epic showdown.

Fueled by the attention and chatter the event had garnered, the spoof page creators decided to introduce a plot twist that would solidify this as one of the most memorable events our regions has ever hosted—the winner of the "fight" would actually be the town that could raise more food, coats, toys, and monetary donations for local charities.

At the time of writing this post, the event had raised over $3,240 for the Children's Advocacy of Benton County, nearly 5,000 food items, hundreds of coats and toys, over $3,000 and counting for NWA Women's Shelter.

The event may be over, but there are still opportunities to throw down. Follow the event and/or pages below to get involved.

Fight at the Water Tower Facebook Event Page
City of Bentonville Spoof Page
City of Rogers Spoof Page

Other regions take note, this is Northwest Arkansas! Even our smallest towns have more heart than all of your cities and towns combined. Dare to knuckle up?

Find more great reporting on the "fight" below:


The Little Free Pantry

The Little Free Pantry project applies The Little Free Library concept to help neighbors address food insecurity.

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